14.02.2011

A Quick Guide to the new Facebook Pages

Facebook announced major changes to the design and functionality of its Pages, bringing them closer to individual user profiles in look and functionality.

We are excited about these updates, as they will improve the ability of our customers to interact and connect with audiences. The changes include visual changes, new options to promote brands and companies as well as greatly increasing your ability to build richer application experiences using iFrames.

The changes go into effect for all Facebook Pages on March 10, which gives you four weeks to preview the new format. Your can switch over at any time to unlcock the new features. It’s important to learn how they work in order to make the most of them. Below is a map of the new features, followed by an additional summary of the changes:

  1. Photo strip above the Wall (with the most recent photos you posted or tagged) TIP: To optimize your photos size them to 96x67px in order to fit in the space provided and plan for them to be in random order.
  2. Tabs move over to the left panel, in the form of a list (maximum of 6 above the fold)
  3. Profile picture reduced from 200 x 600 pixels to 180 x 540
  4. Pages can Like other Pages, not just favorite them
  5. Featured Pages and Admins
  6. Mutual Friends and Interests section

The replacement of tabs with the photo strip at the top adds a dynamic, colorful element that will significantly improve the look of the average Facebook Page. The photos are drawn from the most recent ones you posted to your Wall and those you tagged. Users can hide undesirable photos. The new left placement of tabs also allows for longer tab names.

By enabling Fan Page admins to comment in the name of the page itself and to interact with other Fan pages, Facebook has finally made it possible for brands to utilize the same methods that has powered the interaction and its growth among individuals. Your power as a page administrator is increased in a number of other ways, including the ability to set filters on your Wall so that visitors see relevant posts first, and to view all the content and get notices whenever someone posts to your wall.