Trends in mobile website use for hospitality
Eyefortravel is running a very interesting interview with Rob Torres, managing director for Travel at Google. Here are some of the best quotes and highlights:
The need to take Mobile distribution more seriously:
“The travel industry has always placed adoption of new technology at the bottom of the priority list; thus, the development of a mobile web site is often overlooked as the foundational step of being engaged in the Mobile space. I believe that our industry is truly missing the boat so far; travel companies need to consider a mobile, commerce-enabled site as an additional revenue stream and make it a forward-looking element of their 2010 distribution strategy.”
Nature of mobile bookings:
InterContinental Hotels Group shared that the group’s statistics show that roughly 70 percent of mobile web bookings are same day compared to 11 percent via the web.
“Consumers are using mobile to book an additional night at a hotel that they are already staying at. They are also using mobile for the drive-up booking, when on the road or on the move and in quick need of a booking at an upcoming location.”
Projections of mobile reservations:
“It’s no longer: Should I build for Mobile or not. You have to be developing and preparing to capture the traffic that is coming through the Mobile channel to flourish in tomorrow’s travel space. Phocuswright predicts that US travelers will spend $76 million on direct domestic hotel bookings through a mobile device this year.
Google is seeing that mobile Hotel queries have grown almost 3000% in three short years. So, although there are some developing, not quite fully-baked parts of the platform, mobile is a must.”