Booking engines

A well functioning booking engine is core for the success of your website. A booking engine is the foundation for turning your online marketing into results. While e-mail marketing and search engine optimisation bring more visitors to your site, a booking engine is the tool to convert visitors to clients. It therefore doesn't make sense to increase spending for marketing without considering the optimisation of your online booking process.

An effective, easy-to-use booking engine is a simple way of increasing your "conversion rate" dramatically.

On the other hand a not well designed booking process can potentially mean that you loose an already committed client.

A completely seamless integration of the booking engine into your website, which enables the potential client to book on your website rather than being diverted to a different site, ensures that the client isn't alienated or looses trust in the process.

For the "Design Hotels" portal website the seamless integration of the booking engine lead to an increase in the conversion rate of more than 50%

How can we help you with your booking process?
Based on existing data (such as the conversion rate etc.) and the existing booking process we can analyse your booking engine. We then provide advice based on our specialist knowledge of the booking process and the technical options and limitations. The analysis combined with our experience and industry best practices will enable us to make specific suggestions on how to make your booking process and conversion rate more successful.

We focus mainly on the following points for improvements:

– Simple, easy to understand and direct navigation and interaction points
– Re-ordering the way information is displayed in the booking process
– Simplification of the booking process
– Integration of the booking engine with your website
– Simple checks for availability
– Security and how security is communicated to the client