Email Marketing Campaigns
An important part of any customer relationship management strategy is the use of email marketing. Based on your goals and resources Workmatrix can advise which email marketing strategy will work best for you.
Our email platform allows you to filter clients to target individual segments, and each email which is sent can be personalized, ensuring that you target each market segment directly. To ensure a high rate of "opens" and "click throughs" Workmatrix adapts concept, designs and technology for each individual email campaign.
You can measure the success of your email marketing through the Workmatrix statistics module. The statistics module can also be directly integrated into a custom Workmatrix booking engine to show you the conversion rate and your return on investment in real time.