Search Engine Optimization

Hotel Search Engine Optimization

Search engine optimization is a technical as well as a content focused task. Our SEO experts combine hotel and travel expertise with a very deep knowledge of web technologies. SEO is an ongoing effort that requires a systematic approach. Workmatrix is developing individual Hotel SEO strategies focused on Brand, Product, Location and Traget Audience.

Before we optimise a website, we’ll analyse it, focusing on the on-page as well as off-page status-quo.

Keyword Research

Based on a status-quo report we will develop a keyword strategy and asses the ROI of each keyword by evaluating the volume of each keyword search and the level of competition. Up to 60% of all search involve keywords or phrases of more then 3 words. Taking these "long tail" searches into account enables you to better target the potential visitors and fine tune your conversions.

Competitive Analysis

Workmatrix analyses your competition to determine the full breath of keywords, backlinks and other factors to determine their visibility. As with keyword research, we conduct competitive analysis consistently to continually monitor what the competition is doing.

SEO Copywriting

New content, in the form of packages and promotions, articles, press releases and blogging are the sources for both on-site optimization and off-site optimization. Keeping your website's content fresh is an essential part of your SEO efforts, since it will help you attract quality backlinks as well as to stay ahead on your SERP rankings.

Conversion Optimization

We optimize your website to ensure that the visitors you attract through a high Search Engine visibility convert and generate bookings. This includes tuning the design, structure, texts and call to actions as well as split testing of the landing pages as well as your booking process.